5 Tips For Starting Up An Etsy Shop

When I originally started calligraphy (in 2015), I had no idea that I would eventually start an etsy shop, blog, or website. I actually started out by posting my practice on Instagram. When I got my first supplies, I wanted to post pictures of my calligraphy without my friends and family seeing it. I can be really shy about learning something new and I’m also kinda sensitive. I didn’t want anyone to tell me I wasn’t very good at it and I was fine with having a “secret hobby” anyway.

I started to post my practice and found out there were a lot of other people learning calligraphy online as well. I fell into a random community that I never knew existed. I started getting followers and #calligrafriends from all around. After a few months of practice, I decided to try and make some greeting cards. I downloaded a free trial of Adobe Illustrator and scanned some of my lettering. I made an ice cream cone that said “melt my heart”. A lot of my friends started to find my calligraphy instagram and multiple people told me they wanted a copy of the ice cream cone print. This is when I thought I might be able to open up an Etsy shop!

In my first year on Etsy, I sold a few things. I had a lot of different cards and prints. Ones that I made randomly and simply posted up there, hoping someone would magically find them and buy them. I continued to post on Instagram, but I also had no idea what I was doing. A friend of a friend asked me to calligraph addresses on her wedding envelopes. This was both terrifying and amazing to me. I was still in school at the time and it was just crazy to me that I might be able to make money just by writing on things!

It wasn’t until the beginning of 2016 that I started to learn and understand how to build up an Etsy store and how to market your work properly! I feel there is a fine balance between focusing on selling your artwork and continuing in your own creative process. Because I have experienced highs and lows on Etsy, I wanted to share some tips for those of you who may be thinking of starting your own shop in the future!


  1. Start with a narrow focus.
    I think one of the biggest issues that people have starting out on Etsy is an unfocused product line. You may think that the more things you have on your Etsy, the more things you will sell. This is not necessarily true. Don’t overdo it. Pick a few things and start with those. I would not start with more than ten items in your shop. The more focused you are, the more you will be attract your ideal client.
    If you are a beginning calligrapher, you can start with greeting cards, prints, or wedding calligraphy services. You might start out with specific listings – for example a basic print option with a set verse or phrase that you like. You can always set your Etsy shop to allow requests for custom orders. You may even add in your listing, “send me a message if you are interested in a similar style, but with a different word or phrase”. This allows you to make less items up front and still offer what your potential customer may be looking for.

    You may think that the more things you have on your Etsy, the more things you will sell. This is not necessarily true.
    The more focused you are, the more you will attract your ideal client.

  2. Build your following on other platforms.
    It’s important to build up a following online before (or while) you start up your Etsy shop. There are many different places and ways to build up your following and it all depends on what you’re hoping to accomplish. Here are some of my favorite platforms that I’ve been able to use the most to build up potential clients:Email List. An email list is a great way to keep people connected with your products and services. The most efficient way to get people to sign up for an email list is to offer something that would be valuable to a potential customer. For example, I offer a free alphabet practice sheet because the people that I help the most are those who want to learn brush lettering on their own.
    I created my email list on MailChimp and 100% recommend it. Use this link to sign up for your MailChimp account and receive a $30 credit!

    Instagram. Instagram is totally free and a very simple way to start finding others interested in what you’re making. It’s important to post regularly, authentically, and with the focus of your overall brand on your Instagram account. Focus less on finding new followers and more on showcasing who you are and what you want to sell. It can take a while to build up a following on Instagram, but don’t be discouraged. Connect yourself with other calligraphers on Instagram and put on a giveaway together. This is a great way to gain new followers, especially ones that are interested in what you are creating!
    I’ve found that the more authentic, real, and consistent I am on Instagram, the more followers I gain. Don’t get greedy about followers- you can have thousands of followers and still make no sales. Remember that you are hoping to attract potential clients and you don’t need to have a million followers to do that.

    There are two different ways to utilize Facebook.
    Pages – Create a page for your business. This gives you a way to connect your followers with new products and sales. You can also run adds specifically toward potential clients easily through Facebook (though I personally am not a fan of these).
    Groups – You can find groups to be a part of or create your own. I created a group for brush lettering beginners, which has been a great way to help others build up their calligraphy skills. It’s easy to connect with others and share ideas. I have also been a part of multiple other groups like ones for small business owners and calligraphers. These have really helped me to learn new tips and skills from other small business owners and formal calligraphers!


    Another great way to gain momentum (especially for a blog or visually appealing small business) is Pinterest! Pinterest is all about beautiful images. You’ll need to create some pin-worthy content to hold your own out there.
    I think it’s important for your pins to trigger some sort of a click – whether it takes the reader to a blog post, your email list, website, or a product. Your goal in using Pinterest is to bring people to your website – ideally your potential clients. You can also pin all of the images from your Instagram feed onto your Pinterest as well. This gives you even more content to share and will direct people to your Instagram feed.

  3. Give it time.
    I’ll be the first to say: I understand that you might feel like your Etsy shop will never take off and you’re frustrated with the progress (or lack of) so far. You honestly just have to be patient and keep at it!
    It takes consistency and diligence to build up a brand. It’s not going to happen over night.
  4. Don’t charge less than you deserve to attract customers.
    It can be tempting while you’re starting up your Etsy shop to have low prices. You might feel as though you aren’t experienced enough to charge very much or you may feel like the low prices will draw in sales. Regardless of your reasoning, be very careful about your pricing!
    Be sure that when you’re pricing a product you look at these factors:
    – The average cost of similar products and services
    – The cost of the materials used to create the product
    – The amount of time it took (or takes) to create the product
    – The cost of shipping + packaging materials
  5. Try new and different things – stick with the ones that work!
    As you’re building your brand and starting an Etsy shop, don’t be afraid to try different products. You might start out with greeting cards or prints, but you may later offer envelope calligraphy, chalkboard signs, or custom mugs. Don’t be afraid to try something new! This will help you to find the products that do sell. (If this seems like it doesn’t go with #1, I simply mean to slowly add in and try different items. You don’t need to try them all at one time!)

I hope that these tips have been helpful for you as you’re starting out your creative business. This is not an exhaustive list of all the things you need to do to be sure that your Etsy shop will thrive, but these are five things that have worked for me. I would love to hear from you, please to leave a comment with your Etsy questions!


Brush Pen Spotlight: Zig Clean Color


In my last post I listed what I think are three of the best brush pens for beginning letterers. Click here to check that out if you want to see!

I thought I would highlight some of my favorite things about each of these pens by doing brush pen spotlights!

First up is the Zig Clean Color Real Brush Pen (longest name ever, I know).


The tip of this pen is made with actual bristles – so you are able to get a very brush-like look without having to dip your “brush” into ink over and over. How you use the pen controls the amount of white space is included in your lettering.

Something that I LOVE about this pen is the fact that you can create so many different styles with this one pen. Your lines can be thick or thin, fully pigmented or given a brushed texture, and there are plenty of colors to choose from!

Here are some examples of the various types of lettering that can be achieved using the same pen (simply in different colors):


The whole reason letterers tend to buy a lot of different kinds of brush pens is to get a new look in their lettering. That’s what makes this pen so amazing! In one single pen, there are so many different styles of letters possible!

The way to create such different letters?
– Vary in the amount of pressure used on your down strokes.
– Use a greater/lesser area of the (side of the) brush tip when creating strokes
– Leave more space between your letters
– Write slowly so that the pigment flows evenly throughout your letters (for more of a pen look)
– Write quickly, not waiting for the ink to catch up to get more of a brush look to the lettering (see red letters above writing “brush” for an example of this)


Now, these pens are called Zig Clean Colors- so I know you’d expect there to be a lot of different colors. These colors are vibrant and very fun, as well!


You can purchase a set of 12 pens like the one that I have for the variety shown above – minus the black pen, which is also included!

Like I said in the previous post, this pen was a unanimous favorite among my friends who were beginners interested in trying out different brush pens. It’s size is a big reason why it’s so easy to learn with. This pen is quite small in comparison to other brush pens and the tip is short. The shorter the tip of a pen, the easier it is for beginners to manage (for the most part). It will help you to master the muscle memory of lettering. These pens aren’t only for beginners, though. As you begin to increase in your lettering knowledge, it becomes more fun to play with them and see what different styles you are able to create!

What do you think of the Zig Clean Color’s? Have you tried them already? Or do you think there is a better beginner pen out there? Let me know!



The THREE best brush pens for beginners.

The Best Brush Pens For Beginners

The question I get asked most frequently is, “What are the best brush pens for beginners?”
You’ve asked and you shall receive! Here are three brush pens that I will always recommend for beginners. These are tried and true – I’ve given these to workshop students and friends who wanted to learn and all of them have received great reviews!
Don’t forget, you can also start with Crayola markers.

The Best Brush Pens for Beginners

Pentel Fude Touch
The Best Brush Pens for Beginners
This pen is always my first recommendation for beginners. The Pentel Fude Touch is the size of a regular pen, it has a short & flexible tip, and it comes in many different colors. A small pen is ideal for those who are just getting started because it is easiest to manage. I love that I can write more words in a smaller area while I’m using this brush pen. The tip is firm enough that it’s great for beginners, but still has a brush pen’s flexibility. This is the pen that will come along with your Brush Calligraphy Guide when you purchase one!

Zig Clean Color
IMG_9020Here we have another great brush pen for beginners, the Zig Clean Color. This is also a small pen, but instead of a felt tip (one solid tip), this pen has bristles. That makes this pen more like a paint brush than the other two pens I’m featuring here. This pen is also available in many different colors – more than the Pentel Fude Touch. It is small enough that it is easy to manage, but has a very flexible tip, which gives your thicker and fuller letters. The bristles help to create a more brush-like feel to your letters. I highly recommend you try this one out!

Tombow Fudenosuke Soft Tip
Last but not least, we have the Tombow Fude, Soft Tip. This pen is almost indistinguishable from the Pentel Fude Touch, but it only comes in one color. There are two variations of this pen: soft and hard tip. Both of them are great options for beginners! The tip of this pen is slightly longer than that of the Pentel Fude Touch, which makes some newbies choose it as their favorite! Once again, this pen is small and easier to manage than other brush pens might be. This is another pen that often comes with my Brush Calligraphy Guide.


I would love your input!
Have you tried any of these brush pens before? Did you love ’em or hate ’em?

Looking for more tips and brush pens to try? Come follow along on Instagram where I post most regularly!

PS. Grab a FREE alphabet practice sheet bundle here!
**And monthly freebies after that! 😉





Start Lettering with Crayola Markers.

Did you miss the first step? Click here to start with step one!

So, you’ve got your Crayola markers* now. And I know what you were thinking…I had no idea that you could letter with Crayola markers when I first started! I thought that you had to have fancy brush pens to even remotely start brush lettering!

SO. Go grab those Crayola markers again. This time you’re going to create a few different kinds of strokes. These are the strokes that are a tiny little piece of the Brush Calligraphy Guide. You’re going to start with those first thin & thick strokes that I mentioned and then move to some new strokes!


Now, I thought that perhaps you’re wondering HOW to create those thin and thick lines with a Crayola marker. I was right there with you, too! BUT hopefully this will help you.

When you are creating a THICK line you want to angle the pen (like shown in the photo below) so that a greater area of the pen will be touching the paper! You don’t want to use the tip and push the tip down for a thicker line- this won’t work as you will probably just bleed through the paper! If you tip the pen to the side, you’ll naturally be able to create a thicker line because there is a greater area to work with!

TIP: Focus on using the side of the tip of the pen so that more of the pen is touching the paper. It’s not about pushing down harder, but using a larger area of the pen.


When you are creating a THIN line you can use the tip of the Crayola marker!
The trick for creating a thin line is to lighten up your pressure – pull up on your pen. While you use the side of the tip for thicker lines, focus on lightening up your pressure and moving toward using the tip of the pen for thin lines.


So, here’s another important tip about lettering…

You do NOT need to be writing fast. The pace of lettering is much slower than writing in cursive. You can take your time transitioning between those thin and thick strokes. Take your time creating each letter (we will talk about building letters soon, but not quite yet!). Don’t feel like you need to write fast when you are lettering because it is actually a much slower process than you might think!

AND most important of all, be nice to yourself! You are learning something new and you won’t become a professional overnight! Have some grace with yourself and enjoy the process of learning a new skill. Have some of your friends join you in learning this new skill & encourage each other as you finally start to like the lines (or letters!) you create!

What’s next?!
Use the Basic Strokes to Build Letters

*This post contains affiliate links








Let’s Compare Brush Pens!

Blog Post Pin 4:18

When I first started hand lettering, I was eager to try any kind of brush pen that I could get my hands on. I knew nothing about them and had absolutely no idea what I was looking for. I didn’t even know how to use them once I had them, but I was excited to try them out! Because of this lack of knowledge & skill on my part, I ended up ruining a lot of my pens. Yikes! Brush pens tend to be quite easy to mess up, especially when you have no idea what you are doing. I feel as though I’ve messed up enough brush pens that I can now help others avoid that step in their own lettering journey! I’ve decided to give you a little comparison between 7 of these brush pens that I own:


Pens (top to bottom): Zig Clean Color Real Brush Pen, Pentel Fude Touch, Pigma Brush, Koi Water Brush Fine Tip, Pentel Color Brush, Tombow Fudenosuke Soft Tip, Tombow Dual Brush Pen.

I’ve decided to look at the same elements for each pen, plus a little bit of my own personal thoughts about them. I will be looking at:
Difficulty: Beginner, Intermediate, or Advanced. This should help you determine if you’re ‘ready’ for this pen. If you’re really adventurous, then you can surely ignore this recommendation!
Tip: Bristles, Fairly Flexible, Mildly Flexible, or Extremely Flexible. This will let you know the kind of tip the pen has. Is it like an actual paint brush or a more firm, pointed brush tip. Different kinds of pens will create very unique lettering styles and you want to be sure the pens you buy have the look you’re hoping for!
Colors: Are these pens available in various colors or only black? If you’re looking for bright colors, then some of these pens will not be the ones for you!


  1. Zig Clean Color Real Brush Pen
    Difficulty: Beginner/Intermediate
    Tip: Bristles, Very Flexible
    Colors: A LOT OF COLORS!
    Recommendation: These pens are wonderful! They were a hit with some of my beginner friends because they are like a real paint brush, but the tip is short so it’s easier to manage. The ink runs smoothly & you can get some beautiful thin/thick lines. I would recommend these, especially because they come in so many fun colors!
  2. Pentel Fude Touch
    Purchased from: Jet Pens, Amazon
    Difficulty: Beginner
    Tip: Short, Mildly Flexible
    Colors: A LOT OF COLORS!
    Recommendation: I LOVE this pen. I wish that I had known about it when I started lettering! It is small, easy to manage, and creates gorgeous lettering! It’s very similar to the Tombow Fudenosuke (#6 on this list!), but for some reason I tend to lean toward this pen more! I love that it comes in various colors, as well!
  3. Pigma Brush
    Purchased from: Hobby Lobby
    Difficulty: Intermediate
    Tip: Long, Fairly Flexible
    Colors: Comes in a few colors.
    Recommendation: This pen is definitely not one of my favorites. The tip is very long, which can be difficult to manage. The fiber of the tip frays easily – definitely a pen that must be used only on smooth paper (like Rhodia). As you can see from the lettering above, this pen creates beautifully thick lines! As long as you maintain the tip, you should be able to create some gorgeous letters.
  4. Koi Water Brush – Small
    Purchased from: Hobby Lobby
    Difficulty: Advanced
    Tip: Bristles, Extremely Flexible
    Color: Doesn’t have a color. This pen is meant to be filled with water, I filled it with black Sumi Ink instead.
    Recommendation: I’m not a huge fan of this pen. The tip of this pen is very long and very pointy. This makes it difficult to manage and to create thick/thin contrasts. The thin tip makes it difficult to get a consistent thick line and smooth transitions between thick/thin lines. I definitely prefer the Pentel Water Brush instead.
  5. Pentel Color Brush
    Purchased from: Paper Ink Arts, Amazon
    Difficulty: Intermediate
    Tip: Bristles, Very Flexible
    Color: LOTS OF COLORS! Most often seen in black.
    Recommendation: Another favorite pen of mine! I have to say, Pentel makes wonderful brush pens. I love this pen. It’s unique because the ink must be squeezed through the barrel of the pen up into the bristles. You have to be mindful of your ink usage and remember to squeeze the pen so you don’t run out of ink in the middle of a word! I highly recommend this pen! You can also purchase replacement inks without having to buy a fully new pen.
  6. Tombow Fudenosuke Soft Tip
    Purchased from: Jet Pens, Amazon
    Difficulty: Beginner
    Tip: Short, Mildly Flexible
    Color: Black
    Recommendation: I recommend this pen for beginners! It is a portable, small pen and creates gorgeous thin/thick lines! You will be writing a lot smaller than you might with some of these other brush pens, so it’s good for details or pieces with a lot of words! This pen is very similar to the Pentel Fude Touch & I recommend trying them both to see which one you like more!
  7. Tombow Dual Brush Pen
    Purchased from: JetPens, Amazon
    Difficulty: Intermediate/Advanced
    Tip: Long, Very Flexible
    Color: SO. MANY. COLORS!
    Recommendation: If you’ve been researching hand lettering, then you have likely seen a LOT of this pen. It creates some gorgeous lettering & is well-loved by many seasoned letterers. These pens are very difficult to use, especially for beginners! I wouldn’t recommend it as your first pen. It has a very flexible tip that is easy to fray! These pens are also not very cheap, that’s why it may be better to begin with an easier pen & work your way up to this one! I will say this though, I love the Tombow Dual Brush very much. It is easily one of my favorite pens & I love the (what seems) infinite color options. I absolutely recommend this pen, but I would say proceed with caution & use soft paper (I’ll talk more about this later, but basically look for a Rhodia notepad)


Hopefully you’ve found this information helpful as you’re on the beginning of your lettering journey. I would love to hear about YOUR favorite brush pens! Comment below with your favorite pen.


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